The principle of marketing are still the same; however, the rules of how it is done have changed. The time has come when marketers have to stop talking to their customers and begin to engage in a meaningful dialogue with them. It used to be that marketers would establish one key message and  communicate that […]

By delivering an unmatched customer experience, Disney has brought magic into lives for more than half a century. I believe a dedication to family values and a customer-centric philosophy have contributed greatly to Disney’s brand value success. In 2010, The Walt Disney Company had an annual revenue of over U.S. $38 billion. What contributes to […]

As the baby boomer population continues to age, the importance defining, supporting and improving relationships between those in need of care and those managing care is becoming ever more relevant. The term “caregiver” in regards to providing care for seniors has evolved and expanded to mean much more than the nurse in a care home […]

The nor’easter snowfall of 2010 was a major disruption, intruding on the schedules of so many. Some disappointed travelers stranded in airports had no choice but to wait for days until airlines could accommodate them. But for a few the outlook wasn’t quite as bleak. According to the New York Times, a pocket of savvy […]

John Bernier (@bernierjohn) Twelpforce lead at Best Buy was a guest of @JeffAshcroft aka @The SocialCMO on #mmchat. This is a regularly scheduled Twitter chat with a different topic every Monday at 8:00 EST for those with an interest in marketing.  All are welcome to join the conversation. The full Best Buy chat transcript is […]

As it has matured, more and more companies are giving serious consideration to the role that digital plays in its overall marketing strategies and how to engage with the consumer throughout the entire buying process. Companies used to focus their efforts between up front brand marketing to attract consumers and promotions at the point of […]

Thoughts while preparing lunch As a consumer how do you feel when you are told one thing and it isn’t quite true?  Here is a video with a few of my thoughts and observations. Video transcript: Hi, Joe Ruiz here.  I just wanted to share a quick thought with you.  This morning I was fixing […]

Do you ever find yourself frustrated and slightly annoyed when you go to the bank for a routine transaction and someone tries to sell you another product that you don’t need, don’t want or don’t even qualify for? Recently I had to go to the bank to make a routine deposit. Although I bank with […]

You might remember several newsletter issues ago that we shared this brief story with you. As we all trudge through this oppressively hot summer, I recently paused for a bit of liquid refreshment and recalled the cute, but relevant, story about the two lemonade stands. The first stand is run by two kids. They use […]

By Kim Vaughan While visiting a local market, I couldn’t help but notice the 5-foot tall sign that screamed value at me: “4.5” Vinca: 5 for $5!” That was a deal I couldn’t resist, so I selected my plants and after picking up a few additional items, I proceeded to the checkout.  Pleased with my […]