The HubSpot Inbound Marketing 2011 Summit finale was most impressive.  When I left for Boston I promised to report on my experiences at the conference. Yesterday I shared about day one. Day two was equally good.  The first speaker was author and former Apple executive Guy Kawasaki. Guy’s Enchantment topic was informative and entertaining.  I […]

As I promised, here are a few takeaways from my first day at the HubSpot Inbound Marketing Summit in Boston. This is my first summit experience, so i really wasn’t sure what to expect.  The program agenda is interesting.  First up Chris Brogan asked the obvious question “Why Google Plus”? The quick answer is – […]

This week I will be attending the HubSpot Inbound Marketing Summit  in Boston. I will be tweeting using the #IMS11 hashtag. The agenda is packed with interesting speakers and topics.  I am looking forward to learning about new technology developments and hearing the latest from social media thought leaders.  The Google+ for business and production of […]

“Stop interrupting what people are interested in and be what people are interested in.” Looking for inspiration to forge ahead with inbound marketing?  The above quote was most inspiring to me as I perused through 100 Awesome Marketing Stats, Charts and Graphs. Another key point I was reminded about: “Marketers are shifting their budgets away from […]

Inbound links (aka backlinks), or incoming links to a website or webpage, are a critical part of SEO.  The number of inbound links is an indication of the popularity of your website or webpage to search engines.  The more folks want to link to you, the more interest you’re generating. The Importance of Anchor Text […]

Blogging is like sex. That thought-provoking analagy by Kevin Anderson really got my attention. “The bottom line is that blogging is like sex. You can’t fake it. You can’t fake passion. You can’t fake wanting to engage with the public. If you do, it will ultimately be an unsatisfying experience for both the blogger and […]

A successful keyword strategy entails choosing a few keywords and producing helpful, relevant content on them regularly. The more keyword-rich content you generate, the more search engines will find (and love) you. If you’re just getting started on your inbound marketing journey, don’t fool yourself into thinking you have to optimize for tons of keywords to […]

  A few weeks ago I had to have an apartment lock changed in New York City.  My wife and I are responsible for managing the estate of a close friend who just passed away.  Getting this lock changed in a timely fashion was important.   Since I was staying in Connecticut at the time […]

Our company has had visible success in generating leads since we began using the Hubspot content management system.  In a 10 month period of time, inbound marketing efforts have quadrupled our website visits. Despite this outstanding performance, it takes tremendous endurance to grow a business. I read a Facebook post today that said: “Patience is […]

If you’re finding you get leads but aren’t converting them, revisit your niche—it just might be the hurdle you must overcome in making your profession take off. The Problem With Not Defining Your Niche Don’t allow your website to function in a “catch-all” mode; pare down to the core passion you can deliver on and […]