So you finally launched a website redesign last year—it looks much better—and your number of visitors has increased. I think about the business owners who rave about the number of visitors coming to their website. It’s amazing how many of us would also believe that their website is a success but unfortunately, website traffic alone doesn’t translate […]

It can be a tricky task, coming up with the perfect title for your blog post.  You want it to be enticing enough for the reader to take the first bite, while avoiding misrepresentation of the content the reader is about to partake.  So the goal is to make your content enticing! Tip: Before publishing, […]

So now you have a website for your business. You invested the time and the money to get one, so how is it performing? Is it attracting the volume of visitors, prospects and customers you expected? Last week I had the opportunity to present this topic at the VANHA (Virginia Association for Non-profit Housing for the […]

This is a follow-up to my recent post, Get Found.  Things to Consider BEFORE Starting a Business Blog, which discusses factors to consider BEFORE deciding to be a business blogger.  You’ll reap many benefits by blogging for your business.  For starters, blogging helps you get indexed with search engines.  And when you rank with major […]

So you’re passionate about your business, but prospects aren’t beating down your door, ready to pounce on your enthusiasm.  In fact, you’re having a hard time getting attention. One solution to consider: If you don’t already have one, now might be the time to start a business blog. According to Rebecca Churt at Hubspot, “web […]

This is the last post in a series of 3 posts on the topic of content marketing. In the first post we defined the content marketing concept. Knowing and understanding the target audience is the first step in creating a successful content marketing strategy. Once the audience is defined, it’s time to create relevant content. In […]

This is the 2nd in a series of 3 posts on the topic of content marketing. In the first post we defined the content marketing concept. Knowing and understanding the target audience is the first step in creating a successful content marketing strategy.  Once the audience is defined, it’s time to create relevant content.

This will be the first of a 3-Part series on the topic of Content Marketing.   Content Marketing is a relatively new Inbound Marketing strategy that flips traditional outbound marketing on its head. It is built on the premise that sharing high-quality content that engages existing or potential customers is an effective method of attracting […]

User-generated content is massive.  Nowadays if you’re not a regular contributor to a blog or if you don’t possess a username on multiple social media sites, it seems that you’re in the minority.  Every two days now we create as much information as we did from the dawn of civilization up until 2003, according to […]

So you have an online presence, but why aren’t you generating a desirable amount of traffic and leads?  Like an uncharged cell phone, an un-optimized website isn’t going to do you any good.  Is your website working hard enough?  Delve into this 5-point checklist and make sure you’re maximizing the success and reach of your […]