TRX and Marketing Inspiration TRX Concept So what is TRX? That was certainly my question when I walked into the gym one day to see a bunch of straps suspended from a bar mounted to the wall. TRX is a suspension training system developed by a Navy Seal to leverage gravity and body weight to […]

Starbucks Brand Personality I recently came across this image in my Twitter Stream. It came from a friend in Toronto.I often write about Starbucks marketing, and have addressed the following topics: ·         Starbucks effective marketing communications strategy ·         Starbucks as a social media model ·         Starbucks new logo marketing strategy ·         Starbucks integrated marketing case […]

Recent Target Market Analysis Provides Interesting Customer Segmentation Insights Catalina Marketing studied the consumer purchase dynamics of the top 25 new 2010 product launches across a variety of consumer package goods departments. Granted, the study does focus on one industry, however, I think there are some important lessons for all of us for the development […]

Ingredients in a CRM campaign – A Starbucks Case Study I am a Gold Card carrying Starbucks customer and I consume a significant amount of Starbuck’s coffee. As a marketer, I have a lot of respect for Starbucks marketing acumen, as I hope you will see in this case study. Starbucks knows my birthdate, because […]

A recent study of CMO’s found 7% use no metrics whatsoever in establishing their marketing budgets, 57% use historic data.  I was surprised by the lack of connection between marketing budgets and ROI.  Although ROI measurements may not always be popular, usually marketing metrics are used to evaluate the efficacy of programs. Why the absence […]

Rumors of the death of traditional marketing are greatly exaggerated.  There are still many effective ways to use traditional tried and true marketing practices.  There are a number of traditional practices; however, in this post I’ll focus on direct mail. Direct mail has been a traditional marketing practice for years, and though its use has […]

How Do You Know If You Are Using Integrated Marketing Strategies? Here are a few questions ask yourself: Do we have descriptive data describing who are customers are? Do we know the basics like demographics? What about history?  How long they have they been a customer? With respect to our offerings what are their preferences? […]

What is Integrated Marketing? Integrated Marketing is coordinating and delivering relevant, timely messages to all your stakeholders across all available touchpoints. Implementing an Integrated Marketing strategy requires thoughtful planning and cross-functional alignment. Often brands focus their marketing efforts on campaigns. Campaigns are an important tactical component of marketing; however, to maximize value and create an […]

This post was originally written as a framing post for the #usguyschat. The information and questions posed are still relevant. There is nothing to lose and everything to gain by proper inquiry. NT Wright I had a surprising takeaway from our discussion on the topic of Big Data.  Toward the end of the chat Alan […]

As we enter the holiday season, I thought it appropriate to share some growth trends and statistics I’ve been reflecting on during this season of Thankfulness. Shopping: Online Growth outpaces Traditional Online holiday sales will be up 16.8%, in comparison to a retail sales increase of 3% according to eMarketer, yet many large retailers struggle to attract online shoppers.  […]