Have you been following the dramatic rescue of the 33 Chilean miners? As I watched Luis Urzua, the final miner successfully pulled from the mine I started thinking  about what I had witnessed the past 69 days.  It has been an extraordinary lesson in leadership.

Mobile Marketing Update Mobile marketing revenues are expected to increase to over $24 billion worldwide in 2013 Read more Even with the robust projected rise in this medium, there are several things you need to ask before deciding to incorporate mobile marketing strategies and tactics into your marketing mix. Go to our blog post on […]

Even though the progress of the economic recovery has been the subject of much debate with its constant shifting of ups and downs, this year’s back-to-school spending is expected to show improvement over last year. The National Retail Federation predicts that 2010 back-to-school spending will jump 11% over last year’s prediction. However, it is expected […]

Even though today’s marketing communications are more increasingly online, there are still times when direct mail is an effective channel, especially when it is integrated with other digital media. When one is in the thick of producing a direct mail campaign, it’s easy to overlook some of the basic elements that are integral to success. […]

Why is sending an email message like launching the Space Shuttle? Because you have to perform a thorough email quality checklist to make sure all systems are go before you can hit “send.” A successful email campaign launch has a lot of moving parts, and they all need to work together correctly. An effective email […]

Online marketing is facing unprecedented change, brought on by a volatile economy, the meteoric rise of new channels, and the increased demand for financial accountability. Unica, a worldwide marketing solutions provider, surveyed 155 marketers about online marketing technology usage and plans. The data revealed 10 key online marketing trends for 2010: 1. Marketing Budgets and […]

At the simplest level, we’ve always known that consumers tend to go through a multistage journey as they make purchasing decisions. Yet most companies still concentrate marketing resources on only two stages: brand marketing up front to woo consumers when they first consider products, and promotions at the final point of sale to sway them […]

Good ideas are ones that make a difference or contribute in some way. Good ideas bring change, and to some people, that’s frightening causing them to be afraid.  Bad ideas are ones that make us look stupid or waste time or money or create some sort of backlash. Most people are terrified of the possibility […]

For many, we remember the first time we logged onto the Internet or sent an email. But for some in the latest generation, they can’t remember not having access to the web. In fact, they can’t imagine not having access. A recent Frontline piece on the trend showed how our nation’s youngest and brightest minds […]

On average, the price placed on love – that is, the amount intended to be spent on Valentine’s Day – was $128.00 ($166 spent by men, and $90 spent by women), according to the Brand Keys bi-annual Customer Loyalty Engagement Index. More and more gifts are being exchanged between friends and family in the name […]