Recently my friend David McGraw and I were discussing social media strategy.  We were working together to craft a topic for a virtual South By Southwest conference. We were discussing how the advent of social media platforms is changing the way we do business. This feels reminiscent of other business disrupters like FED EX and […]

March Madness is such an exciting time. And as with any live event these days, social media is playing a pivotal role.  Sports fans and social media butterflies  fill out their brackets, follow their teams and  pretend to be diligently working  throughout the tournament.  Twitter  is a buzz with scores and snippets from every game. Your friends […]

On average, the price placed on love – that is, the amount intended to be spent on Valentine’s Day this year– is $113.00 ($145 spent by men, and $81 spent by women), according to the Brand Keys bi-annual Customer Loyalty Engagement Index.* More and more gifts are being exchanged between friends and family in the […]

Our Initial Thought Sure, the winner of the annual NFL football finale is crowned “the best” in the world of professional football. And it is the dream of most every high school, collegiate and professional football player to play in this most prestigious event. But one could enter a formidable argument over who will emerge […]

This is a repost from an earlier article on the topic of Social Media and Leadership.  This updated post will serve as the framing post for our #usguyschat on Monday 8/1/11 at 12 Noon PDT 3 PM EDT.  Many chats discuss the qualities of leadership.  We would like to discuss the role of leadership relative […]

Senior living communities are dynamic, social places. Whether you’re an active adult retirement community, assisted living residence, or CCRC, an online community can be a natural extension of the activities and conversations that take place in your physical community every day.   If you are in management of a senior living community, using powerful social […]

What would you do if you found yourself in a crisis?  What if you were in a place where your life depended on your ability to remain motionless and silent, in an effort to hide your presence in the room, for fear of losing your life if you were discovered?  Would you be able to […]

A strong social media strategy helped the Boston Celtics increase its e-mail marketing database by 20%. Matt Griffin, senior director, sales and marketing operations for the team, told attendees at DMA: 2010 in San Francisco earlier this week that a strong e-mail file is essential to the Celtics’ marketing efforts. Nearly almost all ticket purchases […]

Check out this interview (complete with slides) with Steve Richman. He is Genworth Financial’s national spokesperson for their social media initiative across all their lines of business. He provides some insight on how he went about integrating social media into his company and tips you can apply for making social media an important tool in […]

Radian6 took a look at online conversations (64,000 last month alone!) about social media and found the 5 key trends to watch. Take a look and see how many of these trends you are seeing as well. Location, Location, Location Now that ‘what you like’ can be coupled with ‘where you are,’ social media’s communication […]