In my recent Windmill Networking post, 10 Tips to Create Relevant (and Avoid Creepy) Marketing #SoLoMo, before I got into the 10 tips, I wrote about five ways you can tell your marketing is creepy. Nowadays, anything goes and I think the barrage of offenses dulls us to our own subtle slips. Creepy is receiving […]

Recently I had the privilege to contribute to my friend Jennifer Hanford’s blog at J+ Media Solutions. In this post, I outline ways for SMB’s to strategize how a SoLoMo strategy can reach today’s social consumer. Check it out! A few highlights: Integrating messaging through Social, Local and Mobile assets is essential to providing a […]

Note: this is a repurpose of a post I originally wrote as a contribution to Viral Heat’s blog.  As we evaluate our marketing strategies in the new year, it’s good to have a reminder about the importance of marketing to today’s SoMoLo consumer. What is SoMoLo? SoMoLo is an acronym for Social+Mobile+Local marketing and it […]

So (Social) Mo (Mobile) Lo (Local) is an effective marketing strategy for the new landscape, requiring an in-depth understanding of today’s consumer. I’ve written quite a bit on the topic, including 5 Must-Have’s In Any SoMoLo Strategy and am always on the lookout for successful application. As discussed in my last post, SoMoLo Marketing: Nike […]

What is So(Social)Mo(Mobile)Lo(Local)? SoMoLo is an acronym, short for Social, Mobile, Local.  As detailed in What is SoMoLo and Why is it Important to Marketers, SoMoLo is an accurate description of today’s consumer, and at the intersection of these three variables, Marketers can connect with consumers, presenting endless opportunity potential. If Marketers aren’t able to […]

SoMoLo (Social, Mobile, Local) Marketing is Top Digital Trend I write a monthly column for Neal Shaeffer’s Windmill Networking blog. Initially, my write-ups focused on the topic of integrating social into marketing. Recently, Neal and I decided that I should shift my writing focus on a new area called SoMoLo, or Social Mobile Local. You […]

SoMoLo, expected to influence $628-$752 billion in retail sales by 2016, blends 3 distinct marketing variables, SO(Social), MO(Mobile) and LO(Local). Taken individually, these elements are familiar, and are channels that most Marketers utilize regularly in campaign promotions. But implementing a strategy that intentionally combines each of the three SoMoLo variables produces outcomes far more effective […]

This is part 2 of a 2-part post on SoMoLo. Part 1 gave a general overview of SoMoLo and its opportunities, benefits and challenges. A Pleasant SoMoLo Dining Experience While visiting in London, I ate lunch at Gourmet Burger Kitchen (GBK) restaurant; I simply couldn’t resist! After I placed my order, I noticed a table […]

This is part 1 of a 2-part post delving into SoMoLo.This section focuses on defining SoMoLo and the benefits and opportunities for businesses engaged in SoMoLo marketing. In Part 2, I present a recent SoMoLo experience from my travels abroad. SoMoLo Defined SoMoLo is an acronym for social mobile local. The rapid global proliferation of […]