This is a framing post for the #usguyschat hosted by me and Ken Rosen each Monday at 3PM EDT. All are welcome to participate. Questions for the chat are at the end of the post. Disruption is a negative word, at least according to the definition in Wikipedia. Basically it’s an unplanned event that causes […]

Big Data, SoMoLo & Targeted Mobile Advertising Amex has just upgraded their mobile app and has begun testing behaviorally targeted ads in New York and LA. The app will serve up specific ads based on your proximity and spending patterns. (Source). Another reference article here. The American Express mobile app is evolving to help small […]

I just downloaded the eMarketer 2012 Top Digital Trends for 2012 report. You can download the full report here. Social is coming of age, this year the emphasis will be understanding how to measure the impact of social media. Previously efforts have been focused on collecting data across the various touchpoints in an organization; now […]

What is SoLoMo? Each Wednesday afternoon I like to participate in #smchat.  Recently, the announced topic was “What do you love about #SoMoLo“?  To which my first thought was “What is SoLoMo?” SoLoMo is an abbreviated term for Social Local Mobile.  It defines a new kind of mobile shopper and it represents the intersection of […]

What is SoMoLo? Each Wednesday afternoon I like to participate in #smchat.  Recently, the announced topic was “What do you love about #SoMoLo“?  To which my first thought was “What is SoMoLo?” SoMoLo is an abbreviated term for Social Mobile Local.  It defines a new kind of mobile shopper and it represents the intersection of […]