Persona development can be compared to painting a portrait. As an artist focuses on how to illustrate the features of his subject, a marketer must learn to identify the attributes and characteristics that defines his buyers. Last week I wrote a post defining personas. This week I’ll begin with some tips gleaned from this transcript, based on the […]
View PostIn today’s marketplace of commoditized products, undifferentiated pricing, and higher consumer expectations, the need to provide superior customer service has never been more paramount. Not only do people care about customer service received from businesses, but they also care more than they did last year, according to the American Express Global Customer Service Barometer survey released […]
View PostWhat is social commerce? According to Wikipedia social commerce is use of social networks in context of e-commerce. Heidi Cohen has a more encompassing definition. “Social commerce is a nascent market that encompasses a broad array of options including group buying, social shopping, mobile apps, retailers adding social features, and shopping integrated into social media.”
View PostHow would you rate yourself at connecting with your customers? Do you have the ability to predict their preferences? Any inclination of what keeps them up at night? Do you understand their behavior patterns? How familiar are you with their schedules? What activities take up most of their day? Have you identified their priorities (note […]
View PostSocial media marketing is topical, trendy and something that most companies either have or are thinking about adding to their marketing plan for achieving growth. Either way, building a social media program should not be taken lightly. It is a fully mainstream communications strategy whose power is constantly being redefined. There is a lot of work that needs […]
View PostDoes your organization consider the impact word of mouth marketing has through social media channels? The 2011 Social Media Marketing Industry report, which surveys over 3,300 marketers, reveals that the number one benefit of social media marketing is that it generates exposure for businesses. More facts from the report:
View PostAs the calender inches closer to the start of the pro football season, neither the owners nor the players want to budge on their financially centered demands. Eventually, both sides may swallow some of their greed and concede to compromise, but for now, they are doing irreparable harm to the fan base– their ultimate end use […]
View PostDo you keep pushing off mobile marketing initiatives? Companies that want to remain competitive cannot afford to exclude mobile marketing from their mix. Emarketer predicts that mobile ad spending will grow to $115 billion by 2013. “Companies are turning to common short code mobile marketing today because it delivers personal, immediate and actionable content to […]
View PostAs marketers do you find yourself so busy in your daily tactical executions, you lose sight of new trends and technologies that are happening around you? Be careful because going forward many of these new marketing trends can have a major impact on your business. Last week I had the opportunity to address members of […]
View PostAs a mother of three small children, when I take the time to pay attention, I can easily observe the pervasiveness of marketing on our youngsters. Thankfully none of my kids get too “sucked in” to the television…actually it’s quite the opposite. Admittedly there has been more than one occasion where I’d like to have […]
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