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Does your data engage or enrage?

Posted on March 20, 2013 by Joseph Ruiz in Relationship Marketing

Bad Data Equates to Negative Customer Experience I just received a text message from my insurance agent; a friendly reminder that I owed a premium that was due a couple of weeks ago. The text had a helpful link with a phone number so I called. A cheerful representative from the local office answered and […]

View Post CRM, customer experience, database marketing, relationship marketing
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