Consumers have choices and alternatives today that we probably classified as science fiction a few short years ago, as is evidenced by the options provided by Amazon or Zappos. Amazon has a host of features and products one can access from apps or their website using any smart device or computer. Daily emails arrive announcing […]
View PostDifferentiating Customer Experience My wife and I recently went to Pho 1 here in Richmond for a Vietnamese dinner. We have known about food and experience for some time. In fact, the experience is reminiscent of what I have experienced in small towns where everyone knows everyone, but in a way that makes you feel at […]
View PostHave you ever thought of anxiety as a creativity thief? I am not talking about concerns, I am talking about the wake up in the middle of the night can’t think about anything else anxiety. As a business owner, I understand anxiety, and more importantly, I see it when I talk to my clients. So […]
View PostTablets are affecting consumer buying behavior I remember when Steve Jobs first held up the tablet. Do you? Many pundits scoffed; why would anyone want a tablet? After all we had PC’s and smartphones. There was no existing market. According to Pew Internet, tablet ownership has almost doubled over the past year, from 18% to […]
View PostSearch Engine Optimization basics Search engine optimization practices are continually evolving. Search engines are refining algorithms in order to deliver relevant results. Marketers are trying to understand the algorithms in an effort to ensure their content is prominently displayed in the results. In the beginning, key words were extremely important; however, marketers began to stuff […]
View PostMarketing Utility Recently I noticed an email from Marriott touting their new mobile check-in. I am a Marriott Rewards member so I receive emails and offers all the time. This one caught my attention because it had an appealing subject line: Introducing: Mobile Check-In Exclusively at Marriott Hotels Frankly I don’t travel a great deal; […]
View PostA Social Local Mobile Marketing Case Study Virginia Tourism PR (@vatourismpr) understands social local mobile marketing (SoLoMo). I live in Virginia and I am quite familiar with the “Virginia is for Lovers” tagline used to promote the state. On a recent trip I pulled into a rest stop and discovered a well-executed SoLoMo strategy. #LoveVA […]
View PostWhat is Local Marketing? Local marketing is one element of a SoLoMo (Social, Mobile, Local) marketing strategy. With the rapid adoption of smart technologies and social media engagement, empowered consumers are behaving differently. The path to purchase no longer resembles the traditional purchasing funnel. Google, the search engine giant, is changing their search algorithm to […]
View PostSearch Marketing is a moving target If you know anything at all about search engine marketing you know it’s an ever-evolving process. In the early days of the Internet one could simply identify important search terms and then fill their sites with these words completely out of context. It wasn’t unusual to find sites filled […]
View PostI often write about the rapidly changing marketing landscape. This change is being driven by the proliferation of mobile devices and social networks. This change is shaping the consumer buying process. All You is a traditional print publication that targets a value conscious audience that is largely female. Using some traditional marketing techniques the magazine offers valuable […]
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