In my SoLoMo Tools Alone Can’t Help You post for my Maximize Social Business column, I explore the notion that just having SoLoMo (Social, Local, Mobile) tools won’t help you. Yes, I do believe that tools are important; however, all too often tools and tactics are used without any appropriate context. What do I mean […]
View PostThere is no question local marketing is a rapidly emerging movement. Google continues to innovate, constantly tweaking their search algorithms to provide relevant search results. Recently they released Carousel, a graphic display that significantly enhances the presentation of local results. In my post Google’s New Local Service Feature Can Be Good for Local Business, you can […]
View Post YelpWhat is a good customer experience worth to you? What if you had a customer experience that was so powerful you could be successful without advertising or a social media presence? Trader Joes is a specialty grocery store that moved into the Richmond market a couple of years ago. From the moment the local press […]
View Post Trader Joe'sGoogle has launched Carousel, a Knowledge Graph local search feature. For well over a year, Google has been developing a Knowledge graph search feature that will deliver local results using images and a banner to present options more visually. In the example to the left, I did a search for “Chinese food.” As I started […]
View Post Google CarouselThe 5 R’s of Starbucks Relationship Marketing It’s no secret that I like Starbucks coffee. I enjoy the coffee, and as a marketer I appreciate their approach to relationship marketing. Recently I received an email with an attention-grabbing offer. I was enjoying some delicious home brewed Sumatra blend when an interesting email arrived from Starbucks. […]
View Post StarbucksWhen you make a digital purchase transaction, do you even consider the risk involved, or is this just a no-brainer routine function for you? Chances are, your first online transaction was handled with plenty of consideration about the potential risk. But likely after a few online purchases, you became numb to the potential risk, enjoying […]
View PostBecause I’m a loyal customer, I experience Starbucks brand marketing on a frequent basis, benefiting from their customer loyalty program and best practices in marketing. Starbucks is a master of integrated multi-channel marketing; in today’s example, my rewards reminder came to me through two touchpoints. In my inbox, I have an email from Starbucks telling me […]
View PostNew Social Media Platform Before this post, I had never heard of #Vizify. A tweet from a good friend mentioning me in her video caught my attention. Since there was a link, I was intrigued. The video is brief–less than a minute–and it’s informative and entertaining at the same time. The fact I have a role […]
View Post Multi-channel marketing, New social media platform, Social sharing, Vizify2013 Social Local Mobile Marketing – The new frontier I write and talk about SoLoMo a lot. Why? Because I think it’s a game changer, especially for small businesses. First the penetration of smart devices and the proliferation of social media platforms is fundamentally changing and challenging many current business models. In my Small Business […]
View Post loyalty, Social local mobile, social local mobile marketingThe Social Local Mobile (SoLoMo) Marketing Challenge Thanks to the proliferation of smartphones, tablets and the Internet, today’s hyper-connected, ultra-informed consumer expects more than most businesses are delivering. This has created an expectation gap. I talked about this gap in my SoLoMo Marketing Imperative post. There’s Still a SoLoMo Customer Experience Gap Based on research […]
View Post customer experience, Small business marketing, social local mobile marketing