I have been spending a lot of time working in my yard the past few days. As a result I have had quite a bit of time to think. I have written about relationship marketing, customer experience, and asking the right questions recently, so these topics were top of mind. Did I mention I have […]
View PostAuthenticity and Marketing Recently I had an opportunity to listen to a young twenty-something speaker. His topic was “What matters most?” His talk was designed to encourage young people, his cohort, to connect with each other. His opening statement went something like this, “We are looking for authenticity; we are tired of being sold to”. […]
View PostPerhaps you are among the 27% of companies that are customer experience driven. If not, you may want to read on. According to a recent Temkin Experience ratings survey, the majority of companies (2/3) want to be customer experience industry leaders. Yet, in that same survey, consumers indicated only 28% were “good” or “excellent”; even […]
View PostA recent study of CMO’s found 7% use no metrics whatsoever in establishing their marketing budgets, 57% use historic data. I was surprised by the lack of connection between marketing budgets and ROI. Although ROI measurements may not always be popular, usually marketing metrics are used to evaluate the efficacy of programs. Why the absence […]
View PostI just downloaded the eMarketer 2012 Top Digital Trends for 2012 report. You can download the full report here. Social is coming of age, this year the emphasis will be understanding how to measure the impact of social media. Previously efforts have been focused on collecting data across the various touchpoints in an organization; now […]
View PostWhat is SoMoLo? Each Wednesday afternoon I like to participate in #smchat. Recently, the announced topic was “What do you love about #SoMoLo“? To which my first thought was “What is SoMoLo?” SoMoLo is an abbreviated term for Social Mobile Local. It defines a new kind of mobile shopper and it represents the intersection of […]
View PostWhat is SoLoMo? Each Wednesday afternoon I like to participate in #smchat. Recently, the announced topic was “What do you love about #SoMoLo“? To which my first thought was “What is SoLoMo?” SoLoMo is an abbreviated term for Social Local Mobile. It defines a new kind of mobile shopper and it represents the intersection of […]
View PostIs mobile local search engine marketing relevant for local business? Consider these stats: 48% of US mobile phone subscribers own a smartphone as of Dec 31, 2011 (Comscore) Smartphone penetration grew 21.1% last year 29.5% of total mobile audience accessed search 80% of mobile consumers prefer ads that are locally relevant There are some really […]
View PostWhy should you consider using social media for marketing? Mobile phones, the Internet, Facebook, and Google (there are plenty of others) are dramatically affecting the way we do business. Like it or not, business is becoming more social, thanks in part to the emergence of platforms and technologies I just listed. And, there are more […]
View Post90% of brands are ignoring mobile shopping trends! That’s correct, I said 90% of brands are ignoring online mobile shopping. According to a recent study, less than 10% of the web is ready for mobile. This is hard to imagine when projections for 2012 search volume suggest that 1 out of every 4 searches will […]
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