It may feel impolite to not answer in the affirmative when asked if all customers have the same value, but let me ask you this: Do all merchants or service providers have the same value to a customer? I think not! Companies that lack a customer segmentation strategy aren’t maximizing their customer lifetime value. Using […]
View PostRumors of the death of traditional marketing are greatly exaggerated. There are still many effective ways to use traditional tried and true marketing practices. There are a number of traditional practices; however, in this post I’ll focus on direct mail. Direct mail has been a traditional marketing practice for years, and though its use has […]
View PostRelationship Marketing Benefits Your Business My previous blog post discussed ways that customers benefit from a Relationship Marketing Strategy, but today I’d like to highlight some company benefits. If your company doesn’t have a strategic Relationship Marketing plan in place, you are suffering greater attrition rates and lower customer satisfaction scores than if you had […]
View PostRelationship Marketing and Long Term Value Relationship Marketing recognizes the long-term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages. With endless search options at consumers’ fingertips, in an age where inboxes are filled to capacity and people are overwhelmed with clutter and information overload, it is worthwhile to strongly […]
View PostHow Do You Know If You Are Using Integrated Marketing Strategies? Here are a few questions ask yourself: Do we have descriptive data describing who are customers are? Do we know the basics like demographics? What about history? How long they have they been a customer? With respect to our offerings what are their preferences? […]
View PostWhat is Integrated Marketing? Integrated Marketing is coordinating and delivering relevant, timely messages to all your stakeholders across all available touchpoints. Implementing an Integrated Marketing strategy requires thoughtful planning and cross-functional alignment. Often brands focus their marketing efforts on campaigns. Campaigns are an important tactical component of marketing; however, to maximize value and create an […]
View PostInbound Marketing: Christmas Marketing Tips Christmas-season inbound marketing ideas produced over the past year have by now become a reality. We all know that December is peak time for retailers, and it’s also a time when successful marketers should be reaping the fruits of their labor.
View PostThis post was originally written as a framing post for the #usguyschat. The information and questions posed are still relevant. There is nothing to lose and everything to gain by proper inquiry. NT Wright I had a surprising takeaway from our discussion on the topic of Big Data. Toward the end of the chat Alan […]
View PostWalgreens Enhances the Customer Experience Through Mobile Promotion. Walgreens has just provided a real-world example of how Smart Phones are Transforming the Shopping Experience. Walgreens is running one of the largest mobile-only promotions ever at 7,700 of their stores.
View PostAs we enter the holiday season, I thought it appropriate to share some growth trends and statistics I’ve been reflecting on during this season of Thankfulness. Shopping: Online Growth outpaces Traditional Online holiday sales will be up 16.8%, in comparison to a retail sales increase of 3% according to eMarketer, yet many large retailers struggle to attract online shoppers. […]
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