TV and Social Media Are Changing Viewing Behaviors Technology has changed the way many view TV; DVR’s allow us to record any program for future viewing. This behavior is appropriately called time shifting; time shifting allows consumers the convenience of viewing programming when they want and enables skipping through commercials, which is often perceived as […]
View PostQR Code Marketing My wife and I were returning from our morning walk when we noticed a house had just gone on the market. There was the typical For Sale sign above a real estate company’s logo, pretty typical. I did notice a rather large QR Code at the top of the sign. It was large […]
View PostStarbucks and Marketing Starbucks makes good coffee. I know there are those who think it is too strong or it tastes burned; however, I think it tastes really good. In addition to making fine coffee, Starbucks is first-rate at integrated marketing. I receive Starbucks communications via text, email, and direct mail. Through these channels, I […]
View PostWhy Market on mobile? The marketing landscape is undergoing dramatic and rapid change. Consumers are now more empowered than the retail staff they encounter on a typical shopping trip. Armed with omnipresent mobile technology, Internet access, and social networks, consumers are able to find out more information about products and services than has ever been […]
View PostStarbucks Brand Personality I recently came across this image in my Twitter Stream. It came from a friend in Toronto.I often write about Starbucks marketing, and have addressed the following topics: · Starbucks effective marketing communications strategy · Starbucks as a social media model · Starbucks new logo marketing strategy · Starbucks integrated marketing case […]
View Post2012 Olympic Coverage and Social Media Today the 2012 Summer Olympic Games commence in Great Britain. The coverage of athletes trying to qualify, and stories of those who already have qualified are now well underway. This year along with the typical news and print coverage, there is a growing social media presence in two respects. […]
View PostDefining Business Social Media Terminology There are some interesting findings in the 2012 Social Business Global Executive Study and Research project by MIT Sloan and Deloitte. While many of the conclusions may not come as a big surprise, I was intrigued to see how executives responded to questions about the current importance of social business. […]
View PostDefining the Social Shopper Term According to Commerce in Motion.com, social shoppers are consumers who regularly use social networks and apps, smartphones, and location-based services as part of their shopping lifestyle. Your business marketing strategy should encompass this very influential segment. Wikipedia definition: Social Shopping is a method of e-commerce where shoppers’ friends become involved in the shopping […]
View PostRecent Target Market Analysis Provides Interesting Customer Segmentation Insights Catalina Marketing studied the consumer purchase dynamics of the top 25 new 2010 product launches across a variety of consumer package goods departments. Granted, the study does focus on one industry, however, I think there are some important lessons for all of us for the development […]
View PostSocial Media Strategies and Your Business A great deal has been written on the topic of social media in business. There are numerous opinions and experiences. Some say that social media is intended for personal use; there are organizations that do not allow employees access to social media platforms. Others say social media is the […]
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