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5 mobile marketing must read posts – data included

Posted on August 1, 2011 by Joseph Ruiz in Mobile Marketing

I am taking a different direction for this post.  Recently I have discovered some valuable mobile marketing articles. Here are five that offer rich data in addition to smart insights and advice. I think there is a little something for everyone here.  Would love to get your feedback.

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Consumer Behavior: 8 Questions About Your Response to Information

Posted on July 19, 2011 by Joseph Ruiz in Integrated Marketing

We are bombarded with insane amounts of information daily.  We can’t escape it.  Whether it’s the stack of mail that arrives in your postbox each afternoon, the email subscriptions that arrive in your inbox, the drive downtown with billboards flashing, the flyers left on your car, or the commercials that interrupt your television program, we […]

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5 Essential Web Analytics Considerations

Posted on July 14, 2011 by Joseph Ruiz in Inbound Marketing

So you finally launched a website redesign last year—it looks much better—and your number of visitors has increased. I think about the business owners who rave about the number of visitors coming to their website. It’s amazing how many of us would also believe that their website is a success but unfortunately, website traffic alone doesn’t translate […]

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Consumer Behavior: How Do You Seek Information?

Posted on June 29, 2011 by Joseph Ruiz in Customer Experience

It’s funny how we often assume that our habits and routines are unique.  We jump to the conclusion that we’re like a little island and most folks don’t tackle things the way we do.  And while there is more than one way to skin a cat, the truth is, humans by nature share common practices […]

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How to Write the Perfect Title for Your Blog Post

Posted on June 24, 2011 by Joseph Ruiz in Inbound Marketing

It can be a tricky task, coming up with the perfect title for your blog post.  You want it to be enticing enough for the reader to take the first bite, while avoiding misrepresentation of the content the reader is about to partake.  So the goal is to make your content enticing! Tip: Before publishing, […]

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Content Marketing: Is Your Website Working Hard Enough?

Posted on June 15, 2011 by Joseph Ruiz in Inbound Marketing

So now you have a website for your business. You invested the time and the money to get one, so how is it performing? Is it attracting the volume of visitors, prospects and customers you expected? Last week I had the opportunity to present this topic at the VANHA (Virginia Association for Non-profit Housing for the […]

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Honesty in Business: 4 Tips Toward Disaster Recovery

Posted on June 6, 2011 by Joseph Ruiz in Customer Experience

“To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” –Douglas Adams Honesty is HUGE in relationships.  Being able to rely on the truthfulness of a spouse is essential in a healthy marriage. As a parent, we train our children that lying is […]

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Should Marketers Abandon E-mail for Social Media?

Posted on June 1, 2011 by Joseph Ruiz in Social Media Marketing

With all the buzz around social media days, a popular topic amongst marketing professionals is “is e-mail dead?” As you might guess, the response you will usually get is: “ it depends.”And while that reply might appear as an evasive cop out, it really does hinge on many factors, such as the: audience, industry, organization, […]

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What Oprah’s Success Teaches Us About Connecting in Business

Posted on May 27, 2011 by Joseph Ruiz in Relationship Marketing

Oprah Winfrey’s success is largely attributed to her ability to connect with others. The finale of Oprah Winfrey‘s talk show was all about the one thing that made her a billion-dollar success: the unique connection she made with millions of viewers for 25 years. In what she called her “love letter” to fans, she made […]

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Starbucks Plus Lady Gaga:”The “Perfect Consumer Engagement Storm”

Posted on May 20, 2011 by Joseph Ruiz in Social Media Marketing

On Thursday Starbucks unveiled a very high-octane ingredient it plans to temporarily stir into its coffee shops: Lady Gaga. The world’s biggest coffee shop chain and the woman who Forbes magazine on Wednesday named the world’s most powerful celebrity, announced that they are joining for a PR lovefest that will make Lady Gaga an over-the-top […]

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