Don’t let this illustration parallel your social media marketing efforts. Just like the old adage, “there are many ways to skin a cat,” there are many ways to approach your social media marketing. Having a clear course of action is critical to avoiding the mess and pitfalls of moving forward prematurely. Econsultancy’s 10 Common Social […]
View PostFollowing are 10 important social media facts taken from recent reputable research. These facts have significant implications for marketers. The marketplace is rapidly changing; changes in technology are facilitating changes in consumer behavior. This change is becoming more universal; note that the 55+ age demographic is growing faster than any other demographic.
View PostI am a card (application) carrying Starbucks consumer. I like their coffee, especially the bold blend. As a coffee drinking marketer, I also appreciate their marketing acumen. Smart marketing is no accident. Here are 6 reasons Starbucks’ marketing communications is so effective. Reason #1: Consistent branding Starbucks has a brand personality that comes through in […]
View PostI am a card (application) carrying Starbucks consumer. I like their coffee, especially the bold blend. As a coffee drinking marketer, I also appreciate their marketing acumen. Smart marketing is no accident. Here are 6 reasons Starbucks’ marketing communications is so effective. Reason #1: Consistent branding Starbucks has a brand personality that comes through in […]
View PostThe HubSpot Inbound Marketing 2011 Summit finale was most impressive. When I left for Boston I promised to report on my experiences at the conference. Yesterday I shared about day one. Day two was equally good. The first speaker was author and former Apple executive Guy Kawasaki. Guy’s Enchantment topic was informative and entertaining. I […]
View PostAs I promised, here are a few takeaways from my first day at the HubSpot Inbound Marketing Summit in Boston. This is my first summit experience, so i really wasn’t sure what to expect. The program agenda is interesting. First up Chris Brogan asked the obvious question “Why Google Plus”? The quick answer is – […]
View PostSmartphone penetration will reach 38% of mobile users and 28.8% of the overall population by the end of this year, according to new eMarketer data. The number of smartphone users is set to increase 49.6% this year to 90.1 million. I recently acquired an updated Smartphone. The evolution of the technology is life-changing. I depend […]
View PostIf someone asks you this question “Do you have a mobile friendly website?” are you able to answer it with confidence? Before you respond you may want to read on because the answer may surprise you. Any mobile strategy must be designed around the consumer experience. What kind of information will they be looking for? […]
View PostThis week I will be attending the HubSpot Inbound Marketing Summit in Boston. I will be tweeting using the #IMS11 hashtag. The agenda is packed with interesting speakers and topics. I am looking forward to learning about new technology developments and hearing the latest from social media thought leaders. The Google+ for business and production of […]
View Post“Stop interrupting what people are interested in and be what people are interested in.” Looking for inspiration to forge ahead with inbound marketing? The above quote was most inspiring to me as I perused through 100 Awesome Marketing Stats, Charts and Graphs. Another key point I was reminded about: “Marketers are shifting their budgets away from […]
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