The principle of marketing are still the same; however, the rules of how it is done have changed. The time has come when marketers have to stop talking to their customers and begin to engage in a meaningful dialogue with them. It used to be that marketers would establish one key message and communicate that […]
View PostAdvances in medical technology and the transfer of electronically generated and managed data is moving faster than many of us can comprehend. So, why are some marketing professionals having to adopt technology at such a slow rate? What inhibits your industry from keeping pace with the latest technologies for marketing your business?
View PostCulinary success is based on having a recipe. The recipe is a plan; similar to a marketing strategy. Typically a recipe features a mouth watering description of the final product to focus the preparer on the end goal. Next, the key ingredients are listed in their correct proportions. Instructions are then provided for combining all […]
View PostWith the anticipation of spring, evidently I have growth and botany on my mind. My post earlier this week encourages businesses to get back to their roots. And today I carry on my theme of plant life. Part of getting back to your roots quite likely will involve some pruning. So let’s start with a […]
View PostOn March 24 Porsche launched an integrated marketing campaign with the goal of changing consumer perceptions about its products. The car maker working with their ad agency, Cramer-Krasselt, rolled out a campaign that included direct mail, mobile marketing, online advertisements and TV elements. It appears to me that they subscribed to a holistic approach and […]
View PostAre you insistent on purpose-driven marketing? Google’s conviction to resist becoming conventional and Coca-Cola’s hiccup remind us to stick with our roots. Larry Page wants to return Google to its Startup Roots. This article discusses his obsession with making a company of 24,000+ employees act like a startup. Case in point: “Google’s 2004 pre-IPO filing with […]
View PostDo you sometimes get so caught up in the operational web of your marketing efforts that you lose sight of analyzing your success metrics? Instead of maximizing our investments, how quickly we can get caught up in the sticky web of trying to keep all our efforts afloat, often failing to realize the labors that […]
View PostRecently my friend David McGraw and I were discussing social media strategy. We were working together to craft a topic for a virtual South By Southwest conference. We were discussing how the advent of social media platforms is changing the way we do business. This feels reminiscent of other business disrupters like FED EX and […]
View PostMarch Madness is such an exciting time. And as with any live event these days, social media is playing a pivotal role. Sports fans and social media butterflies fill out their brackets, follow their teams and pretend to be diligently working throughout the tournament. Twitter is a buzz with scores and snippets from every game. Your friends […]
View PostBlack and white barcodes about the size of a postage stamp are starting to pop up everywhere. QR (“quick response”) codes are an innovative mobile marketing application that connect smartphones to websites and deliver immediate information. The codes can only hold 2-3 kilobytes of data, but that is generally more than enough to make them highly valuable […]
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