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Get Found. 6 Inbound Marketing Tips

Posted on February 21, 2011 by Joseph Ruiz in Inbound Marketing

User-generated content is massive.  Nowadays if you’re not a regular contributor to a blog or if you don’t possess a username on multiple social media sites, it seems that you’re in the minority.  Every two days now we create as much information as we did from the dawn of civilization up until 2003, according to […]

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Data Integration: More Than Just An Emerging Marketing Trend

Posted on February 18, 2011 by Joseph Ruiz in Integrated Marketing

What is Data Integration? According to Wikipedia, data integration involves combining data residing in different sources and providing users with a unified view of these data. Data integration appears with increasing frequency as the volume and the need to share existing data explodes. The Problem It Is Causing Furthermore, as the amount of available data […]

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5-Point Checklist and Tips to Optimize Your Website

Posted on February 16, 2011 by Joseph Ruiz in Inbound Marketing

So you have an online presence, but why aren’t you generating a desirable amount of traffic and leads?  Like an uncharged cell phone, an un-optimized website isn’t going to do you any good.  Is your website working hard enough?  Delve into this 5-point checklist and make sure you’re maximizing the success and reach of your […]

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Web Redesign and SEO

Posted on February 15, 2011 by Joseph Ruiz in Inbound Marketing

Lately we have had a lot of conversations on the topic of website redesign.  A lot of people seem to be contemplating an update of their website. Most of the time the conversation centers around the need for a new creative look and feel. You can tell by the questions people are most comfortable talking […]

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Valentine’s Day Spending

Posted on February 14, 2011 by Joseph Ruiz in Social Media Marketing

On average, the price placed on love – that is, the amount intended to be spent on Valentine’s Day this year– is $113.00 ($145 spent by men, and $81 spent by women), according to the Brand Keys bi-annual Customer Loyalty Engagement Index.* More and more gifts are being exchanged between friends and family in the […]

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Social Media: the Real Super Bowl Winner?

Posted on February 4, 2011 by Joseph Ruiz in Social Media Marketing

Our Initial Thought Sure, the winner of the annual NFL football finale is crowned “the best” in the world of professional football. And it is the dream of most every high school, collegiate and professional football player to play in this most prestigious event. But one could enter a formidable argument over who will emerge […]

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Social Media and Leadership

Posted on February 2, 2011 by Joseph Ruiz in Social Media Marketing

This is a repost from an earlier article on the topic of Social Media and Leadership.  This updated post will serve as the framing post for our #usguyschat on Monday 8/1/11 at 12 Noon PDT 3 PM EDT.  Many chats discuss the qualities of leadership.  We would like to discuss the role of leadership relative […]

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The Caregiver Role vs. the Assisted Living Decision

Posted on January 26, 2011 by Joseph Ruiz in Customer Experience

As the baby boomer population continues to age, the importance defining, supporting and improving relationships between those in need of care and those managing care is becoming ever more relevant. The term “caregiver” in regards to providing care for seniors has evolved and expanded to mean much more than the nurse in a care home […]

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5 Ways to Measure the Success of Your Business Blog

Posted on January 25, 2011 by Joseph Ruiz in Inbound Marketing

The blog has become the heart and soul of the business website. Not only is it a great tool for sharing the latest industry news and relevant information, a blog is an excellent way to stay on top of search engine rankings as well. In addition, it helps establish an online presence in today’s competitive […]

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Do You Deliver an Excellent Social Media Customer Experience?

Posted on January 17, 2011 by Joseph Ruiz in Customer Experience

The nor’easter snowfall of 2010 was a major disruption, intruding on the schedules of so many. Some disappointed travelers stranded in airports had no choice but to wait for days until airlines could accommodate them. But for a few the outlook wasn’t quite as bleak. According to the New York Times, a pocket of savvy […]

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