At the beginning of each new year we all historically make new year’s resolutions vowing to do something better or breaking a bad habit that we were guilty of in the previous year. Some of your personal resolutions might have included: eating healthier, losing weight, kicking the smoking habit, or putting yourself on a spending […]
View PostComing out of 2009 many of us, no doubt, experienced times of disappointment this past year when things may not have gone our way. But alas, we’re now in a new year in a new decade. So let’s go into 2010 thinking positively about the good things that await us and put any disappointments from […]
View PostWriting a great marketing plan doesn’t have to be a headache. We have found that most business professionals know they need to prepare some type of strategic road map. Many just don’t know where to start. It can be intimidating. We have found that if it’s too tough to put one together, most people just […]
View PostWhen a company like PepsiCo breaks its tradition by skipping $3million Super Bowl ads for the first time in more than 20 years in favor of a CRM program, you know a major shift is occurring. We saw another sign of this turning point in 2009 when another blue-chip marketer, Ford Motor Co., began moving […]
View PostAfter a considerable amount of hype and attention the FDA Social Media hearings are now history (http://spreadsheets.google.com/ccc?key=0Ape8GYHoQ7q7dFZZdUFNUW5FVUY5YjBnMWNMSDZadkE&hl=en ). Personally, I am not surprised that very little has emerged from the actual meetings. There were plenty of tweets and even links broadcasting the actual event http://is.gd/5h0Vx But what is next? My experience tells me many pharma […]
View PostHow quickly the year is coming to an end. No sooner do we push back from the Thanksgiving dinner table only to realize that the Christmas and New Year’s holidays are just around the corner. This time of year always seems to fly by us faster than we can believe. So what kind of year […]
View PostLast month we presented this topic to a group of professional marketers. Without rehashing the entire presentation, the following are some of the key takeaways: Traditional marketing delivers one message to a targeted audience using one or more channels. Companies have been able to CONTROL what is being said, how it is communicated and to […]
View PostBe consistent – you have to gauge your community and make sure that you are consistently publishing something for them of value. The old saying, “out of sight, out of mind” becomes even more powerful in a world where everyone is publishing their thoughts in text, images, audio and video instantly to the Web. Be […]
View PostWith so much buzz about new technologies and faster and better forms of electronic communications, you might just think that interactive marketing must be defined as “allowing electronic communications.” Actually, that definition would be too confining and restrictive. A broader, and more accurate, definition of interactive would be “involving the actions or input or a […]
View PostAccording to the Direct Marketing Association, direct marketing ad spend will increase 2.7% in 2010 reaching $153.3 billion. Also, it’s share of total U.S. advertising spending will reach 54.3% in 2009 representing an increase of 1.6% over the previous year’s total. However, even though direct marketing will gain a larger share of the total advertising […]
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