At the simplest level, we’ve always known that consumers tend to go through a multistage journey as they make purchasing decisions. Yet most companies still concentrate marketing resources on only two stages: brand marketing up front to woo consumers when they first consider products, and promotions at the final point of sale to sway them […]
View PostAt age 23, Lady Gaga has rocketed to global fame in less than two years. Playing piano at age 4 and New York nightclubs at 14, she recently broke Billboard’s record as the first artist to have her first five singles reach number one. She’s won two Grammys, and has sold 8 million albums and […]
View PostWe all know that happy customers are your best advertisers. If people like you and like what you do, they will tell their friends. Lesson #1 What is Word of Mouth Marketing? (1) Giving reasons to talk about you (2) Making it easier for the conversations to take place. It’s C to C marketing when […]
View PostMeeting people and building relationships is certainly an important fact in building a successful business. For some people networking is easy and comes naturally with little effort. For others, it’s a skill that may take some effort. Maribeth Kuzmeski, author of “The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for […]
View PostGood ideas are ones that make a difference or contribute in some way. Good ideas bring change, and to some people, that’s frightening causing them to be afraid. Bad ideas are ones that make us look stupid or waste time or money or create some sort of backlash. Most people are terrified of the possibility […]
View PostFor many, we remember the first time we logged onto the Internet or sent an email. But for some in the latest generation, they can’t remember not having access to the web. In fact, they can’t imagine not having access. A recent Frontline piece on the trend showed how our nation’s youngest and brightest minds […]
View PostOn average, the price placed on love – that is, the amount intended to be spent on Valentine’s Day – was $128.00 ($166 spent by men, and $90 spent by women), according to the Brand Keys bi-annual Customer Loyalty Engagement Index. More and more gifts are being exchanged between friends and family in the name […]
View PostBabies-R-Us recently ran a Facebook campaign that had many positive aspects and a few limitations. In the one day promotion, new fans would receive a $5 gift card that worked both online and off. New fans were prompted for some basic info and their opt-in. Simplicity ruled and the campaign was successful. The urgency of […]
View PostOne of the best things about the marketing world today is our ability to listen to the market. Consumer opinions are everywhere we look. Finally, a lot of brands are listening, but many aren’t doing. When investing time and money into knowing the market’s opinion on your brand or products, be sure to discuss goals […]
View PostWe don’t need to tell you that you need to be listening in social media, right? But perhaps you need a bit of help building out a listening program that’s sustainable, actionable, and actually helps you meet your business needs. Here’s a set of steps to take and questions to answer to round out your […]
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