By Kim Vaughan While visiting a local market, I couldn’t help but notice the 5-foot tall sign that screamed value at me: “4.5” Vinca: 5 for $5!” That was a deal I couldn’t resist, so I selected my plants and after picking up a few additional items, I proceeded to the checkout. Pleased with my […]
View PostLast week I had the pleasure of attending an American Marketing Association-Richmond lunch meeting where the guest speaker was social media expert and author, Shama Hyder Kabani. Shama Kabani recently published “The Zen of Social Media Marketing and discussed some of the key principals of social media and online marketing as described in her book. […]
View PostOver the past few years private label brands have consistently grown, taking market share from branded products in just about every consumer goods category. The recession has certainly fueled recent growth, but I think something more significant is occurring. Consumers have access to unprecedented amounts of information and communication; they readily share and recommend information […]
View PostRecently I attended the SOBCon conference in Chicago. It was quite an experience. I will be processing and thinking about the content and conversations for some time. Here is an overview; I’ll post more in the future as I assimilate more of the experience. I highly recommend the conference; it is quite a unique and […]
View PostOnline marketing is facing unprecedented change, brought on by a volatile economy, the meteoric rise of new channels, and the increased demand for financial accountability. Unica, a worldwide marketing solutions provider, surveyed 155 marketers about online marketing technology usage and plans. The data revealed 10 key online marketing trends for 2010: 1. Marketing Budgets and […]
View PostI have just returned from a 10 day trip to Israel that can best be described in one word as: AWESOME! This trip wasn’t just a vacation in an attempt to flee from my day to day work as a professional marketer. This was more like a journey to the Holy Land in a quest […]
View PostWell now is your chance to see your name in print. Just go to http://topsellingauthors.com/ to see how easy it is to co-author a book. Once you go to the site, just enter your name, email address, and a short description of what it was like to work with your co-author. That’s all there is […]
View PostThe notion of using social media in regulated industries like pharmaceuticals or consumer packaged healthcare goods can be intimidating. There are plenty of challenges that will need to be addressed, like adverse events and off-label use (here is a larger list). These are not new challenges, and there are already procedures in place to deal […]
View PostIt was about 3 ½ years ago when a Starbucks incident became a case study of inept online marketing. The coffee giant was forced to publicly renege on an email coupon for a free drink that was intended for family and friends of Starbucks employees in the Southeastern US, but unexpectedly went viral everywhere. So […]
View PostBy now many of you have probably heard about Google’s new product called Google Buzz. In some ways it’s like Facebook and Twitter, but yet it offers some additional things. Google Buzz is Gmails’s social network that promotes collaboration and idea sharing through conversation and the spreading of photos, videos and other content. And what […]
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