Jennifer G. Hanford is a friend and experienced B2B marketer. I asked her to share some of her Business to Business insights with you. She is the Director of B2B Inbound Online, a division of OnTarget Partners.She can be reached via email at jhanford@ontargetpartners.com or by phone at 469-200-4909. B2B Lead Generation: Content is King!
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Recently I was talking to a prospective client about their need for a data driven marketing strategy. We discussed the benefits and challenges of successfully transitioning from a marketing strategy with a creative emphasis to one driven by data. Amazon uses a data driven model very effectively. In fact, after completing a recent iPhone purchase […]
View PostMobile Consumers Are Willing to Swap Personal Data for Offers According to a recently released survey conducted by Harris Interactive, 9 in 10 mobile device users will swap personal information for offers. Let that sink in for a moment. That’s quite a statistic. Marketing Strategies Should be Built Around Consumer Data Data is the bedrock […]
View PostSoMoLo (Social, Mobile, Local) Marketing is Top Digital Trend I write a monthly column for Neal Shaeffer’s Windmill Networking blog. Initially, my write-ups focused on the topic of integrating social into marketing. Recently, Neal and I decided that I should shift my writing focus on a new area called SoMoLo, or Social Mobile Local. You […]
View PostThis blog post was created as the framing post for the weekly #usguyschat that I co-moderate with Ken Rosen. Each Monday at 3 PM EDT we discuss a variety of marketing, social media and general interest topics. This week (10/29/12) the topic focus was collaboration and leadership. It was inspired by the Strategy + Business […]
View Post3 Ways Businesses Can Use Location Based Services to Integrate Social into the Marketing Mix is an article I recently contributed to Windmill Networking, a leading social business site. I thought it might be helpful to post a summary here on the company blog, as well, for those of you interested in how to use […]
View PostWith the shopping season approaching full throttle as we embark on the holidays, I thought it might be smart to revisit 5 Ways to Build Trust When Mixing Social and Marketing, one of my articles previously published on Windmill Networking’s blog. At first blush, it might not appear all too timely to broach on the […]
View PostSoMoLo, expected to influence $628-$752 billion in retail sales by 2016, blends 3 distinct marketing variables, SO(Social), MO(Mobile) and LO(Local). Taken individually, these elements are familiar, and are channels that most Marketers utilize regularly in campaign promotions. But implementing a strategy that intentionally combines each of the three SoMoLo variables produces outcomes far more effective […]
View PostThis is part 2 of a 2-part post on SoMoLo. Part 1 gave a general overview of SoMoLo and its opportunities, benefits and challenges. A Pleasant SoMoLo Dining Experience While visiting in London, I ate lunch at Gourmet Burger Kitchen (GBK) restaurant; I simply couldn’t resist! After I placed my order, I noticed a table […]
View PostThis is part 1 of a 2-part post delving into SoMoLo.This section focuses on defining SoMoLo and the benefits and opportunities for businesses engaged in SoMoLo marketing. In Part 2, I present a recent SoMoLo experience from my travels abroad. SoMoLo Defined SoMoLo is an acronym for social mobile local. The rapid global proliferation of […]
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