With all the emphasis lately on digital, mobile, social, not to mention all the new gadgets, tools and networks, you may be thinking, “E-mail? Been there, done that, better to focus my attention elsewhere.” But, let me remind you that e-mail’s ROI cannot be matched. Email is King of ROI. Bringing in $40.56 for every $1 spent […]
View PostTypically, questions about a client’s website center around one concern: a desire to drive more traffic to the site. It’s no longer sufficient to simply broadcast a message and hope customers will respond. With consumers increasingly using their social networks and searching for information from their phones, businesses must ensure their websites are optimized […]
View Post“Social media accounts for one out of every six minutes spent online in US.” (Journalism.co.uk) Even if you’re not engaged in the world of Facebook, Twitter, Linked In, Google +, or the like, most likely your employees are. Should you allow employees access to social media while at work? We think so. Even if you’re […]
View PostThis post served as framing post for the #SMCHAT for Wednesday 10/4/11. Transcript and resources below. Unless you live under a rock, you are no doubt aware of some significant changes that are taking place in Facebook. Some of these changes have created a great deal of discussion and a bit of controversy. There is some speculation […]
View PostMany marketers want to know how to improve website design; more importantly, how they can improve their site. Changing the creative look and feel is usually the solution that is top of mind. Improving the web site becomes an exercise in updating the brand, changing images, changing colors, or adding clever attention-grabbing widgets. […]
View PostAs evidenced in the posts of our blog, today’s inbound marketing encompasses video production, mobile application and the ability to anticipate your audience’s moves. If you missed our earlier posts this week, here’s a snapshot for your quick review:
View PostTaking the seasonality of your business into account when developing your social media strategy is a must. What’s your seasonality? If you’re in the flower business, you’re most likely poised to anticipate the major uptick in sales of roses in February and lilies in the springtime. If you’re a swimwear retailer, you know the likelihood of peak […]
View PostIn a recent webinar sponsored by ExactTarget, Forrester presented some of their Interactive Marketing 2012 Research findings. According to Forrester, Interactive Marketing includes: Social Media Email Marketing Mobile Marketing Display advertising Search Marketing Based on their findings: Interactive marketing spending as a percentage of all advertising dollars is expected to grow from the […]
View PostMobile offers exciting opportunity for businesses of all sizes and continues to change the way we do business. Did you know that there are more mobile phones on the planet than there are TVs? 9 Amazing Mobile Marketing Statistics Every Marketer Should know is full of interesting facts about mobile behavior. Mobile is here to […]
View PostI recently attended HubSpot’s Inbound Marketing Summit in Boston. Steve Garfield’s talk on creating video content was one of my favorites. It was practical, engaging and fun. Why should you care about video? Fair question, here are a few compelling statistics:
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