Retailers have an opportunity to capitalize on missed sales through mobile-enabled commerce. For many retailers, decision-making mobile tools are what stand between a sale and a missed opportunity. By providing tools and experiences on smart phones, shoppers can be converted into buyers. “Seeing that most real world retailers generate 90-plus percent of their revenue in-store […]
View PostDespite the fact that mobile phones and tablets have significantly grown in popularity recently, 70% of companies are not yet designing their websites specifically for either, according to an October 2011 report from Econsultancy in association with RedEye. This is evidence that companies are not fully embracing integrated marketing strategies. Initially when trying to articulate […]
View PostSmart phones are changing consumers’ shopping behavior. Research indicates many consumers are using their smart phones as personal shopping assistants. When applying integrated strategies that include mobile marketing this holiday season, marketers create a win-win for both their business and consumers. Here are 9 key stats (based on a mid-October Shopper Science Survey) that […]
View PostThe article Global brands slow to adopt social networking reveals that global brands aren’t utilizing social media to its fullest potential. Executives from nearly 1900 global companies with significant sales participated in a study, prepared by Weber Shandwick and Forbes Insigh. As illustrated in the below graphic, “This study reveals that while a majority of global […]
View PostAt the heart of successful social media monitoring lies a clearly defined objective. If you can’t definitely answer “Why am I monitoring?” then you don’t have a clear goal in mind. Without an explicit social media monitoring strategy, your efforts won’t be effective. So, why are you monitoring social media? Is it to be able […]
View PostRecently I had a conversation with a friend interested in helping someone transform their website into a lead generating asset. When I looked at their existing site, I realized it is a very attractive and creative broadcast. But while the site is appealing, its design isn’t successful at attracting, nurturing and acquiring leads. A lead generating website can […]
View PostNote: This is an add-on to my recent post, What is excellent customer service? A necessary factor in delivering excellent customer service starts with a focus on your employees. If you want your employees to specialize in the business of customer amazement, you must show them that they are valued, that they have a voice […]
View PostYour Website is your Most Important Marketing Asset A recent study suggests it is second only to personal connections as a lead generating resource. The same study also indicated that 80% of those surveyed didn’t feel their website did enough to provide qualified leads. Qualified Leads Come From Quality Traffic First you will need a […]
View PostJust about everyone professes to realize the importance of customer service. And while there is no shortage of complaints regarding the overall poor state of customer service in this era, the vast awareness certainly hasn’t changed the fact that excellent customer service is NOT the norm.
View PostFollowing is the post and questions for the 10/31/11 #usguyschat discussion. The chat begins at 3PM ET, Noon Pacific all are welcome to join. New technologies are driving new marketing trends. These trends reflect quickly changing consumer behaviors and attitudes. Consider the following: Disrupting Consumer behavior trends Josh Bernoff of Forrester […]
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