Even though today’s marketing communications are more increasingly online, there are still times when direct mail is an effective channel, especially when it is integrated with other digital media. When one is in the thick of producing a direct mail campaign, it’s easy to overlook some of the basic elements that are integral to success. […]
View PostThis is the year in which we will see video grow from a “frill” some businesses occasionally include on their websites, to an essential, competitive differentiator that drives SEO and increases brand identification. Knowledgeable companies have already embraced this shift and made video a central part of their online offerings. The most advanced have found […]
View PostRadian6 took a look at online conversations (64,000 last month alone!) about social media and found the 5 key trends to watch. Take a look and see how many of these trends you are seeing as well. Location, Location, Location Now that ‘what you like’ can be coupled with ‘where you are,’ social media’s communication […]
View PostDo you ever find yourself frustrated and slightly annoyed when you go to the bank for a routine transaction and someone tries to sell you another product that you don’t need, don’t want or don’t even qualify for? Recently I had to go to the bank to make a routine deposit. Although I bank with […]
View PostRecently there has been quite a buzz about Procter & Gamble’s innovative new “Old Spice” viral marketing campaign that by any standard has been wildly successful. You can read about it here. They have done a masterful job of integrating their traditional media and creating a unique and engaging online experience. One of those targeted […]
View PostWhy is sending an email message like launching the Space Shuttle? Because you have to perform a thorough email quality checklist to make sure all systems are go before you can hit “send.” A successful email campaign launch has a lot of moving parts, and they all need to work together correctly. An effective email […]
View PostEveryone understands that social media has become a topic for most every company’s marketing mix discussion. And, sooner or later, the discussion usually surfaces the question: “How do you use it to increase revenue?” The following is an example of how a well know consumer brand has employed a social media contest to involve customer […]
View PostYou might remember several newsletter issues ago that we shared this brief story with you. As we all trudge through this oppressively hot summer, I recently paused for a bit of liquid refreshment and recalled the cute, but relevant, story about the two lemonade stands. The first stand is run by two kids. They use […]
View PostHere’s my disclosure; I don’t own a dog, but I love to watch The Dog Whisperer. For me the show is much more than just getting dogs to behave. Although Cesar is a dog behavior expert, he is a great deal more. Each episode features one to three challenging cases for Cesar to address. Each […]
View PostThree or four years ago, marketers in the U.S. were marveling at the mobile marketing efforts occurring in the high tech markets of Japan, South Korea and Hong Kong. Mobile marketers in these countries seemed light years ahead of us as they reached their customer bases with creative, relevant, multichannel marketing. But now, thanks in […]
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