Founded in 2001, Strategic Marketing Solutions is a full service marketing and consulting firm. We create and execute integrated marketing strategies to build brand-consumer relationships that are engaging, measurable and profitable.

With nearly half-a-century of combined experience, we use innovative and time tested processes to solve your greatest marketing challenges. We do it by integrating the “thinking” with the “doing” to design and implement customized, turnkey solutions. You maximize your marketing investment because you work directly with experienced professionals who have successful track records.

Our 5 Key Elements of Integrated Marketing identifies and refines your target audience, with the brand experience, using the most effective channel integration. All of this is done within your particular organizational structure to obtain your desired results.

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As a full service marketing and consulting firm, we offer a complete range of services that combines the thinking with the doing. Our 4-stage turnkey process  illustrates how we can provide marketing insights and assistance throughout various  points in the marketing process.

it starts with the diagnosis of our client’s current situation, moves forward with a recommended action plan , continues with an implementation plan of how  the action will occur and by whom, and  finally, undergoes an extensive evaluation of the results in order to gain continuous improvement.

• Discovery Assessment—We are professionally trained to question and explore to determine where you are having your greatest challenges.  In addition to conducting an audit, we help establish realistic goals and objectives in order to assess performance results.

• Recommended Action Plan— This stage of the Internet Marketing Strategy is where the corrective actions for improvement will occur. Strategic Marketing Solutions can offer consultative assistance in the areas of internet marketing strategy, efficiency, optimization, creative design, copywriting, results monitoring, staff training and coaching.

• Implementation Plan—We realize that our clients oftentimes have the capabilities and staff to execute many of the strategies we recommend. Knowing that we will be asked to implement all, some, or none  of the actions to be taken, this plan outlines who is responsible for each part of the implementation plan.

• Evaluation—Assessing the performance of the marketing strategies is critical in order to understand what is working, not working, what can be tweaked and what should be discarded. The metrics that we analyze and report on are used to drive a process of continuous improvement.

While we have a full array of integrated marketing services, we collaborate with our clients to create a customized action plan tailored specifically for each company; and, designed to accomplish specific business goals.

We work with small-to-medium sized businesses that have a Web presence but are not getting the most out of their internet marketing investment. Typically, we spend several months with you, building your brand and setting up an effective marketing program to capture qualified sales leads. We work with our clients in a variety of ways. Oftentimes, we are brought in to provide consultation to solve a specific marketing issue or create and execute new strategies or marketing  methodologies.

In this case, we have several  retainer package options that specify a range of consultation hours required per month. We also serve our clients on a project basis whereby we define a Scope of Work to be performed in a specific area and provide an estimated cost to execute the project.