Bad Data Equates to Negative Customer Experience I just received a text message from my insurance agent; a friendly reminder that I owed a premium that was due a couple of weeks ago. The text had a helpful link with a phone number so I called. A cheerful representative from the local office answered and […]
View Post CRM, customer experience, database marketing, relationship marketingThis is a continuation of my recent post Emotional Marketing: What Makes Buyers Buy, where I talked about how humans are wired for emotional response and listed ways that should manifest in our marketing decisions. So today I’d like to discuss how and why storytelling is a way to captivate audiences. Emotional Appeal Marketing Stories […]
View PostThe Role of Emotions in Marketing What’s more logical: Option 1: Clearly stating the facts about your product/service offering and touting the benefits OR Option 2: Providing an illustration of your product/service offering with a killer tagline that elicits anxious excitement? Not sure? Let’s dissect it more. Option 1 may sound something like this: “Hey, […]
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