To say that we are the most over stimulated generation in the history of the world would be a gross understatement. The myriad sources from which we can collect and enjoy data, visual entertainment, and text-based content are bringing us all to a new point of information absorption and redefining the information age. As more […]
View PostConsumers have choices and alternatives today that we probably classified as science fiction a few short years ago, as is evidenced by the options provided by Amazon or Zappos. Amazon has a host of features and products one can access from apps or their website using any smart device or computer. Daily emails arrive announcing […]
View PostTablets are affecting consumer buying behavior I remember when Steve Jobs first held up the tablet. Do you? Many pundits scoffed; why would anyone want a tablet? After all we had PC’s and smartphones. There was no existing market. According to Pew Internet, tablet ownership has almost doubled over the past year, from 18% to […]
View PostI often write about the rapidly changing marketing landscape. This change is being driven by the proliferation of mobile devices and social networks. This change is shaping the consumer buying process. All You is a traditional print publication that targets a value conscious audience that is largely female. Using some traditional marketing techniques the magazine offers valuable […]
View PostBecause I’m a loyal customer, I experience Starbucks brand marketing on a frequent basis, benefiting from their customer loyalty program and best practices in marketing. Starbucks is a master of integrated multi-channel marketing; in today’s example, my rewards reminder came to me through two touchpoints. In my inbox, I have an email from Starbucks telling me […]
View PostI love what I do. I love to talk about what I do. The challenge is this: when someone asks me what I do, I seem to speak a language they don’t always understand. In my world, coming up with integrated multi-channel marketing strategies is stimulating and exciting. When I am talking to a prospective […]
View Post Integrated multi-channel marketing, marketing strategyI co-host the weekly #usguyschat with my friend @Ken_Rosen. We have chosen Influencing Behavior as our February 2013 theme. For Monday 2/18/13 at 3PM ET, Noon PT, the topic is The Science of Creativity. Questions for the chat can be found at the end of this post. Here is link to last week’s chat topic […]
View PostEnd of Year Marketing Trends Dance in Our Heads I don’t know about you, but for me this is the time of year when I start reviewing what I have been able to accomplish this year and I am contemplating next year. Each year, starting late November and early December, articles and posts emerge, foretelling […]
View PostJennifer G. Hanford is a friend and experienced B2B marketer. I asked her to share some of her Business to Business insights with you. She is the Director of B2B Inbound Online, a division of OnTarget Partners.She can be reached via email at jhanford@ontargetpartners.com or by phone at 469-200-4909. B2B Lead Generation: Content is King!
View PostThis blog post was created as the framing post for the weekly #usguyschat that I co-moderate with Ken Rosen. Each Monday at 3 PM EDT we discuss a variety of marketing, social media and general interest topics. This week (10/29/12) the topic focus was collaboration and leadership. It was inspired by the Strategy + Business […]
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